Monday, August 2, 2010

Irresistible Portraits: Breast Cancer Survivors of Stanly Regional Medical Center

Earlier this year, we were approached by a long time client of ours and employee of Stanly Regional Medical Center. She was assisting with the planning and grand opening of the new Breast Center at Stanly Regional. She had seen our Focused on a Cure exhibit of breast cancer survivors and was interested in a similar display at their new facility, but featuring employees of Stanly Regional who had won the battle against breast cancer themselves. We were thrilled at the opportunity.




"We've only been open for a little over a week and we've had so many people stop by to see the survivor portraits," says Erin Martin, Director of Imaging for Stanly Regional's Breast Center. "They love our new space, but the portraits just evoke such inspiration in patients and visitors especially since so many know these survivors as employees and familiar faces of the hospital."

To see more of their new facility and our display of survivors, visit our facebook fan page.

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Thursday, May 13, 2010

The Breast Center at Stanly Regional Medical Center

Through our business, we become connected to our clients and their families. Karen has been photographing Nicole and John Williams and their family for years and even hosted an IP party at their house recently. Nicole approached Karen about helping with the opening marketing campaign for The Breast Center at Stanly Regional Medical Center. The center is scheduled to open June 2010.

Bill Owens, creative director from Zander Guinn Millan, recruited survivors from within the employees of Stanly Regional Medical Center. With a group of seven women, Karen and Renda photographed group and individual images of the survivors at the Williams home a couple weeks ago. The images they choose will be displayed as large portraits around the building within the new Breast Center as well as using them for marketing materials.

Here are a few favorites and candids from the session...






"We've always used real people in our advertising and taken the home town approach to our campaigns."

IP is very proud to have been chosen for this project. We look forward to seeing the final product hanging on their walls!

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